Here's a free industry secret. Agencies upcharge you. I'm going to candidly tell you the pros and cons of them.
Cons
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Pricing: I remember looking at billing data and seeing the price I was paid multiplied by about 4 times as a blended rate. That's unfair to me, that's unfair to you. Agencies are very, very expensive. The reason this works is because larger companies can send these numbers to their billing department and they generally have the liquidity to shell it out by large-sum budgeting no questions asked.
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Control: Campaign decisions take longer due to communication layers within the agency. You're simply not as involved because its a game of telephone. You tell the sweet young career-hungry project manager what you want and she politely relays it to the teams of designers and developers.
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Detachment:
Pros
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Guarantee of Quality: This organization stakes its entire name on your feedback and results. They will deliver to survive. Same with younger individuals—you have a majority of employees in their twenties fighting to blindly make a name for themselves in one of the most competitive creative industries. Without question they will deliver to the best of their ability to avoid shame.
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Hierarchy: This is their most valuable aspect. Its a team (more frequently a line order because most people are unhappy and overworked), thereby work is shared from the bottom up. The designer shares her work with the art director (brand oversight) who shares her work with the project manager (your contact). That's two more sets of eyes than one individual. These can both be GREAT people. The better agencies will lend even more because they understand this. This technique, however, can go wrong when someone at the top who is generally disconnected from creativity / core direction decides he likes something else or thinks he knows what you want better than the creatives. Maybe he's right, maybe he's not.
Education
1999 - 2003
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2003 - 2007
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Awards
2023
2023
2023
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Exhibitions
Solo
2023
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2023
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Group
2023
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2023
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2023
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2023
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